LaneCrush
A pre-launch landing page for a new dating concept that matches by speed: profiles only reveal themselves once you're standing still.
The challenge
LaneCrush is launching an unusual dating concept: matching with people next to you in traffic, but only at a complete standstill. Before the app itself was ready, a single page had to explain the idea convincingly, build trust around safety and privacy, and get visitors onto the waitlist.
Our approach
We built a landing page that walks through the speed-driven concept step by step: from driving (screen locked) through crawling traffic (send a heart) to a full stop (match revealed), with a dedicated section on privacy and safety, customer quotes, and a waitlist signup form.
Result
A persuasive pre-launch page that makes an idea needing real explanation instantly clear and funnels visitors straight into the waitlist, ready to scale the moment the app itself goes live.
“For LaneCrush we were looking for someone who could translate our ideas into a strong online presence. That worked out excellently. Professional, creative and pleasant to communicate with. The result looks sharp and fits our brand well.”
LaneCrush