Anyone searching for "hairdresser Ede" or "plumber near me" usually sees a map with three businesses at the top. They come from Google Business Profile, the free profile any business owner can create. For local businesses this is often the most important place to be found, even before the website.
Fill in everything, really everything
Google rewards complete profiles. Choose the most specific main category possible and add secondary categories. Fill in your opening hours, including special hours around holidays. Add your services or products with a short description, add your website and phone number, and write a business description that includes your location and main services.
Photos make the difference
Profiles with real photos get noticeably more clicks than profiles with only a logo. Add photos of your premises, your team, your work and your products, and add new ones regularly. Use real photos instead of stock photos: customers want to see where they will end up.
Reviews: ask for them and respond
The number and quality of your reviews count heavily. The best way to get reviews is simply to ask, right after you have helped a customer well. Send a short link in your email or WhatsApp. Respond to every review, including the critical ones: it shows future customers that you care.
Post an update regularly
With posts you can show an offer, a new project or news on your profile. One post a week or every two weeks is enough. It keeps your profile current and gives searchers a reason to click.
Make your profile and website reinforce each other
Your business name, address and phone number must be exactly the same on your profile, your website and in business directories. Link from your profile to a page that matches what people search for, and make sure that page loads fast and clearly says what you do and where. Profile and website together deliver much more than each on its own.
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