At TechGents, website projects start at €799. That is a realistic starting point for a clear, custom-designed website with a few pages, not a template with a logo slapped on. The final price mainly depends on three things: the number of unique pages, whether custom functionality is needed (such as a booking system or client portal), and how much content is ready versus still needs to be written.
What is included as standard
A custom-designed website, mobile-friendly and fast, with basic technical SEO and a CMS of your choice so you can edit text yourself without calling in a developer. That is the foundation every project starts with.
Larger sites with many pages, an extensive content structure or integrations with external systems cost more, simply because they take more design and build time. That is not a hidden surcharge; it is proportional to the scope.
Why "from" and not a fixed price list
Two websites with the same number of pages can still differ a lot in price: one has all content and images ready, the other wants us to help with structure and copy. That is why we have a short introductory call before every quote. Afterwards you get a fixed price, no hourly billing and no surprises.
The main price factors at a glance
In practice five things determine most of the price. The number of unique page designs, not the total number of pages: ten pages sharing one template (like blog articles) take far less design time than ten pages that each need their own layout. Whether custom functionality is involved, such as a booking system, client portal or calculator. How much content and imagery you already have versus what still needs writing, photographing or designing. Whether the site needs to be multilingual. And finally integrations: connecting a CRM, accounting system or external API takes time to build well and securely.
These factors work together. A five-page website with a complex booking system can end up more expensive than a fifteen-page site without custom work. That is why "how many pages do you need" is never the only question in the introductory call.
What makes a website more expensive than expected
Most budget overruns are not caused by unclear quotes, but by scope that grows during the project. A page structure that doubles halfway, a "small change" that is really new functionality, or content delivered late that then calls for a different structure. We prevent this with fixed prices and a clearly agreed scope, but it helps to know exactly what you want before the project starts.
Custom interactions and animations, such as an interactive map, a configurator or an extensive filter on a portfolio, also demonstrably cost more than standard content pages. That is not a hidden surcharge: it is more development time, and it is stated explicitly in the quote rather than hidden in a total.
One-off costs versus ongoing costs
The build price is a one-off investment. On top of that there are ongoing costs: hosting, a domain name, and ideally maintenance to keep the site secure and up to date. At TechGents maintenance plans start at €10 per month; for larger sites or more support we agree a plan together. That covers updates, backups, uptime monitoring and small changes; larger development is planned per project.
When comparing quotes it is wise to look at these two costs separately. A low build price with a high monthly fee can work out more expensive per year than a slightly higher build price with a modest maintenance plan.
Build it yourself, use a template, or have it built
Website builders like Wix or Squarespace are a fine choice when budget is the main factor and you are willing to invest your own time. They are cheaper to start with, but put a ceiling on design freedom, speed and what you can add later without rebuilding everything. A custom-designed and built website costs more upfront, but grows with your business without you hitting the limits of a platform and having to start over.
Our rule of thumb: if your website is purely a digital business card that rarely changes, a website builder can be enough. As soon as your website becomes an active part of how you earn money, such as generating leads, taking bookings or publishing content, the investment in a custom site usually pays for itself fairly quickly.
An example quote: how an amount is built up
To make it concrete, three examples with our own prices (excl. VAT). A freelancer with five pages (home, about, services, way of working, contact), a clean professional design and their own copy: €799. A small business with eight pages, a fully unique design and copy written by us: €799 + €400 (6 to 10 pages) + €600 (unique design) + €350 (copywriting) = €2,149. A practice that also wants clients to book online: + €350 for the booking module.
This shows why "what does a website cost" can never be answered in one sentence: the answer depends entirely on which parts you add up. A quote that shows this per item gives you more control over where you could save than a quote with one total and no breakdown.
Saving without sacrificing quality
There are ways to keep costs down without compromising the result. Supplying your own content and images instead of having them written and photographed saves money straight away. Starting with fewer pages and expanding later spreads the investment and lets you decide based on what actually gets visited. And combining several small wishes into one development phase is often more efficient than building them one by one, because setup and testing time is only needed once.
Where we advise against saving: the technical SEO foundation, mobile-friendliness and loading speed. These are not nice-to-haves you can add later at no cost; they are part of the foundation. A website that needs to be made fast and findable afterwards costs more than one built that way from the start.
Always ask what is not included
Just as important as what a quote includes is what it explicitly excludes. Are stock photos or a photo shoot included, or do you supply them? Is there room for a design revision round, and if so, how many? Does the agency write the copy, or do you? A quote that is vague about this leads to disappointment more often than a quote that is slightly higher but complete. Feel free to ask this literally before you sign.
Regional differences, and why they barely matter
Business owners sometimes ask whether a website is more expensive in the big cities than elsewhere. In practice it makes little difference: most web agencies, including TechGents, work remotely with clients across the country. The price is determined by the scope of the project, not by where you are based. What does differ is how quickly you can meet in person: with an agency in your own region a meeting is easier to arrange, but for most website projects a video call works just fine.
What a good quote looks like
A quote built up per item (design, build, content, testing, launch) gives more insight than a quote with a single line and a single amount. It lets you see where the budget actually goes, and where there is room to cut if the total is above your budget. We work this way deliberately: not to make the quote more complicated, but so you can make an informed choice instead of having to trust a total without explanation.